Seniors and Home Exchange

Senior Exchanges
I have never been keen on pigeon-holing people into groups, but the marketing gurus tell us that ‘segmentation’ is the only way to be really successful in business communications. I have to admit that certain groups do display very distinct characteristics successful marketers use to their advantage. Home exchange for example is particularly suited to senior citizens and early retirees who are free to travel as and when they choose, who often wish to stay longer than the conventional holiday period, but who also have to consider a smaller budget than might previously have been available for their holidays and travel. Moreover, Seniors, with their years of experience and self-confidence, are often the most intrepid of travelers.

Probably the most successful exchanges occur when ‘like’ exchanges with ‘like’; ie between seniors. To facilitate ‘networking’ (another favourite buzz word in our technological age) between members of this group, we recently introduced a new icon ‘S’ to be seen on the Summary Listings, and a new Advanced Search on the Detailed Search page.